Considered by some to be the “pioneer of marketing,” John Wanamaker is credited with coining the phrase “Half the money I spend on advertising is wasted; the trouble is I...
Stephen Easter
Stephen is a consultant at North Highland with 18 years of experience in the agency world creating and deploying advanced analytical solutions across a variety of industries. Specific areas of expertise include predictive modeling to support the entire lifecycle (acquisition, cross-sell, retention), customer segmentation creation, and design of experiments (A/B and multivariate testing methodologies) to inform relevant CX strategies. As a former college instructor, Stephen combines his quantitative acumen with his ability to effectively communicate advanced analytics to both colleagues and clients
Last summer, Express Oil engaged North Highland’s advanced analytics team to develop a behavioral profile of its loyal “oil-only” customers likely to use mechanical services for the first...
Last week, I teamed up with a client partner to present a case study at TechTuesday in Birmingham. Below is a quick look at the project we discussed. As part of a revenue growth initiative, a...