Last summer, Express Oil engaged North Highland’s advanced analytics team to develop a behavioral profile of its loyal “oil-only” customers likely to use mechanical services for the first...
Stephen Easter
Stephen is a consultant at North Highland with 18 years of experience in the agency world creating and deploying advanced analytical solutions across a variety of industries. Specific areas of expertise include predictive modeling to support the entire lifecycle (acquisition, cross-sell, retention), customer segmentation creation, and design of experiments (A/B and multivariate testing methodologies) to inform relevant CX strategies. As a former college instructor, Stephen combines his quantitative acumen with his ability to effectively communicate advanced analytics to both colleagues and clients
Last week, I teamed up with a client partner to present a case study at TechTuesday in Birmingham. Below is a quick look at the project we discussed. As part of a revenue growth initiative, a...