B2B Onboarding Experience Perspective with JPMorgan’s Allison Bennett

Customer Experience

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March 1, 2017

We recently partnered with Harvard Business Review (HBR) to examine the B2B Onboarding Customer Experience and shared our findings in “Bringing Value Onboard: Optimizing the B2B Customer Onboarding Experience.” The piece explains how critical it is for organizations to drive customer satisfaction and build value during those early weeks and months of their customer’s onboarding experience.

On the heels of this piece, we had the opportunity to speak with Allison Bennett, Chief Marketing Officer of Business at JP Morgan Chase and one of the HBR interviewees. With candor and humility, Allison articulated how her organization has met the three common challenges highlighted in the HBR report with gusto.

To watch the full interview, click here or watch the video below:

For more B2B onboarding perspective specific to the Financial Services industry, check out our latest POV, “Cashing in on the Hidden Value of Onboarding.”

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