Customer Experience

The Rising Power of Back-to-College Buyers

With the back-to-school (BTS) season in full swing, retailers need to make sure they have a plan for appealing to back-to-college (BTC) shoppers. In 2018, back-to-college spend was estimated at $55.3 billion (average family spend of $942), larger...

10 Leadership Traits Every CX Leader Needs

We’ve been saying it for years: Customer Experience (CX) must be treated as a transformational organizational objective in order to compete and thrive in the experience economy. And seemingly, the message has been received; our research shows that...

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