Perspective: Keeping Up with the Changing Rules of Customer Engagement

Reaching customers with the right information through the right channel at the right time is integral to an organization’s success. But developing a customer engagement strategy and bringing it to fruition is not easy. Although companies are working on this challenge, they tend to do it in a siloed fashion which results in missed opportunities, organizational friction and less than expected results. Instead, multichannel marketing should be executed at the enterprise level to create an integrated seamless, customer experience. Read more.

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