To be Human, our HX Manifesto

Customer Experience


February 14, 2018

Doing business today is not the same as it was 10 years ago and it will keep changing forever. However, there is one thing that keeps us going – the connection we build with someone or something that aligns us to a shared purpose and enables us to live meaningful experiences.

This is what we call a human experience.

These experiences are personally crafted for you that often feel surprising, foster relationships and lead to personal or collective well-being. These are experiences designed from an intent of deep care and service and solve felt problems usually in simple, uncomplicated ways.

These experiences can manifest through many different mediums but they really shine through in the human to human ones.

Our human experience (HX) approach goes beyond human-centered design, by identifying people’s values, needs and feelings to design for meaning. This is not an easy thing to do –to deep dive into someone else’s shoes and design for the ultimate particular (a particular challenge, particular problem and particular situation) is to constantly question and build experiences that resonate with their mind, heart and soul.

Click here to read the full article and learn more about how we think about Human Experience.

© The North Highland Company. All Rights Reserved.

This post was co-authored by Carol Massa:

Carol MassaCarol is a service designer with a background in communication design. She is based in North Highland/Sparks Grove office in Atlanta. She earned her Masters of Fine Arts degree in Design Management. Her expertise in to focus in the intersection of business strategy and design thinking and uses this way of thinking to leverage creative business solutions. During her recent years, she has been working with experience design strategy, creative facilitation and research.


Related Reading