What can Pharma learn from banking? A lot. Banking is in a highly regulated environment, continually deals with consolidations, is under pressure to increase transparency and build customer trust, and is constantly innovating to keep pace with customer expectations. Sound familiar? The difference between the two industries, is that banking has successfully engaged with customers through a multichannel strategy.
The banking industry is continually evolving their abilities to listen, understand and respond to customer needs. This allows them to react to customer behaviors and align resources that drive innovation and cost savings all while responding to increased government regulation. Read more.